Vol. 1 No. 4 (2023): Inteligencia artificial, medios de comunicación y marketing
New questions arise from the existence and use of the new technology known as artificial intelligence. And although the name is not entirely accurate, since the term intelligence surely exceeds many of its definitions, it is a concept that approximately reveals the logical functions of the mind with immensely superior computing power. One of the problems that arises is that of communication, where a series of expressions are shown from artificial intelligence that can be confused as human. Likewise, the problem of the veracity of information, as well as the problem of control, suppose new scenarios that humanity faces and from which it is no longer possible to escape, since more and more technology is incorporated as if it were something natural that it always was, both for its benefits and its advantages.
This issue explores the various forms of expression in digital media helped by the new technology of artificial intelligence. This, with its arrival, highlights interesting proposals for innovation and creativity. Likewise, the new expressions of the media make possible a new form of connection and coexistence. These expressions are in accordance with a world that understands the virtual as an almost natural lake. Here artificial intelligence is then inserted as a new component destined to remain and expand in the development of disciplines such as marketing and advertising, which are studied more closely in this issue.
Published:
2023-12-24
